Samsung has made its foray into the smart ring market with the introduction of the Galaxy Ring, unveiled at MWC. This development has garnered reactions from competitors in the space, including Oura and Circular.

Competing companies have generally reacted positively to Samsung’s entry, viewing it as validation for the smart ring category. While Samsung’s Galaxy Ring is anticipated to compete directly with existing offerings, particularly Oura’s smart ring, competitors interpret it as a sign of the growing prominence of the smart ring industry.

Oura, in particular, sees itself positioned for continued success, bolstered by its robust intellectual property portfolio and established brand recognition. Despite the increased competition, Oura remains confident in its ability to maintain its market position and further strengthen its presence in the smart ring market.