Daraz Group, an e-commerce company owned by Alibaba, is undergoing operational changes, including layoffs aimed at restructuring for greater efficiency. The exact number of employees affected has not been disclosed, but last year, the company had approximately 3,000 employees worldwide and had to lay off 11% of them due to challenging market conditions. These conditions include factors such as the Ukraine crisis, supply chain disruptions, high inflation, increased taxes, and reduced government support.

The newly appointed acting CEO, James Dong, has emphasized the necessity of these changes to ensure the company’s strength and continued growth. The focus will be on enhancing customer experience by offering a broader range of affordable products and improving the platform’s usability for sellers.

Daraz’s primary markets are Pakistan and Bangladesh. Originating as a fashion retailer online in Pakistan in 2012, Daraz was acquired by Alibaba in 2018. The company’s operations extend beyond online sales to encompass package delivery, payment processing, and financial services. Daraz boasts millions of shoppers, thousands of sellers, and a diverse array of brands on its platform.